Tim Hortons Print Design Art Direction

North Strategic is looking for a Visual Designer to work on their video production team, Notch Video. With clients such as Tim Hortons, McDonald’s, and the Canadian Olympics, this award-winning corporation is a fastpaced environment with high demands. Iterations are often endless, but the result is always rewarding. This article focuses specifically on my Tim Hortons National Coffee Day card project.

My Approach

Graphic work is tedious. In contrast to UI, there are no limitations, such as having low pixel density or being confined to a coding framework. With visual design, graphics have fewer constraints and more opportunities for creativity. You have to be willing to experiment, try a new idea, or start over entirely. Below is the final version. At first glance, it looks far different than the rest. However, it is very much similar, in regards to the design approach. In all designs, you can observe a hierarchy of information – from design elements to typography. The phrase that should stand the out most is “#WHYWEBREW.” This is due to the ribbon that dimensionally is above the cup and leaf. Some might even say what stands out most is “FREE COFFEE.” Nonetheless, after countless iterations, we arrived at a final design with a fresher look for the Tim Hortons brand.

Finally! Go out there into the world, little card design.
*sheds single tear*

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The Result

A few of my contributions include the Tim Hortons #NationalCoffeeDay card, the Canadian Olympics Snapchat filter, Samsung Ping Pong table, McDonald’s commercial storyboard, corporate website redesign and various branded pitch decks. North Strategic moved on to expand its business operations into a new office space on King and Spadina, central Toronto.