At KAR Global, I was brought on to manage the Private Label operations through their Openlane IQ technology, OLiQ for short. This product is utilized by over 50+ automotive brands and helps dealerships intake cars with an expiring lease.
My role
- I collaborate with other design teams to gather findings that are similar in nature. Furthermore, as a design team, we collaborate on tools and research
- I work directly with the Product Owner to manage the OLiQ platform among several Project Managers who manage various iterations ranging from: Honda, Ford, KIA, Tesla, Jeep, and GM
Project milestones
- I help launch the first dark-mode OLiQ for Genesis Finance
- The app shell initiative is successfully launched transitioning web to iOS and Android
Project Goals & Objectives
When working with this product, often I am maintaining product needs and consult project managers. In this particular scenario, I am given a new Turn-In Manager which needs to be built. Above, we find the general brand guidelines to get started in customizing a new experience.
Research & Discovery
In discussing with the Project Manager and client, we begin to acknowledge there are three personas. Each will go navigate to different journeys within the platform. By identifying this early on, we can help save the user several steps. Furthermore, we can tailor the experience particularly for them.
Usability Testing
When testing scenarios and getting to know user motivations further, we found opportunities to streamline the process further for the user. Here, we find by inputting a VIN number or choosing to purchase a new vehicle can also save steps. Other explorations include a ‘check mark all’ feature.
Interaction Design
Through our research, we also found that the user did not know how many more questions were left in their questionnaire. Without any indication of where they were in the experience, the user felt disoriented. By testing and listening to our focus group, we found having a step-indicator greatly improved satisfaction ratings.
Visual Design
Finally, one area which necessitated visual design and UI was the error splash screens for the App Shell deployment. Unlike web, when an iOS or Android app stops working, there are certain procedures that help inform a user of the program status.
